בלוג, טיפים ופודקאסטים

For years, brands looked at younger generations as “audiences.” They studied what they liked, where they spent time, what they bought, and which platforms they used. But Generation Z is different. They are not just another demographic group moving from one app to another. They are showing us a deeper shift in how people discover, trust, compare, and decide. Gen Z is the first generation that grew up inside the internet, not beside it. They did not “go online” the way older ge